API Integration For LeadPages And ActiveCampaign - The Active Marketer

API Integration For LeadPages And ActiveCampaign

LeadPages and ActiveCampaign API Integration

In a previous post we talked about how you could get LeadPages to talk to ActiveCampaign, using LeadPages' “Other – Copy/Paste” integration.

Today, LeadPages came out with API integration for LeadPages and ActiveCampaign. This API level integration makes it much, much easier to get signup information from your LeadPages and LeadBoxes to flow through into ActiveCampaign.

API integration, is a more elegant and automated, than the copy / paste work around that was previously available. It allows LeadPages to talk to ActiveCampaign behind the scenes and retrieve any forms and form settings that you have setup in ActiveCampaign.

Now when creating a LeadPages form or LeadBox, all you have to do is tell LeadPages which ActiveCampaign form you want to pass the information to and away it goes.


 

In this post I will show you how to set up this integration. Follow along step-by-step, it only needs to be set-up once. From that point forward LeadPages and ActiveCampaign should happily work and play well together automatically.

What you will need:

  1. Your LeadPages account login details.
  2. Your ActiveCampaign account login details.
  3. At least one list and one form setup in ActiveCampaign.
  4. A LeadPage or LeadBox set up and ready to go in LeadPages.

Login To Your LeadPages Account

Login to your LeadPages account and select the ‘My Account' dropdown menu and choose ‘Integrations'.

LeadPages account integrations

 

You will arrive at a list of possible Integrations to setup, choose ‘ActiveCampaign'

LeadPages Integrations

 

Once you click on ActiveCampaign you will be taken to a screen that asks for your ActiveCampaign API URL and API Key.

LeadPages setup screen for the ActiveCampaign API information

 

Get Your ActiveCampaign API Keys

In a separate browser window, login to your ActiveCampaign account and navigate the user menu in the upper right of the screen. Then Choose ‘Settings'.

ActiveCampaign settings menu

 

Then choose the API tab.

ActiveCampaign API tab

 

Then copy and paste the API URL and API key from ActiveCampaign into the corresponding boxes in the LeadPages integration screen shown above and click the ‘Connect To ActiveCampaign. button to save the settings.

ActiveCampaign_API_Keys

 

 

Setup Your Form in LeadPages

Open or create a LeadPage or LeadBox and select the form “Integration settings”.

LeadPages_form_integration_settings

 

Then choose ActiveCampaign from the first dropdown menu and the ActiveCampaign form information you want to use from the second dropdown menu.

LeadPages form integration menus

 

Click ‘Okay' at the bottom of the screen and you are in business. LeadPages should pull all the appropriate form field information across into LeadPages to allow you to build and style your LeadPages form as you wish.

Once the user hits submit, LeadPages should them pass the information it gathered, back to the appropriate place in ActiveCampaign.

If you have any automations that fire based on that form being submitted, that should now happen as well.

Obviously it is in your best interest to test it all before putting it in front of any customers.

If you have any questions please post them in the comments section below and I will do my best to help you out.

 


If you want to give ActiveCampaign a try, you can set up a free trial account here.

If you want to take your sales funnel and marketing automation skills to the next level, join us at The Active Marketer Academy my private mastermind and coaching community where we share all the good stuff!

Inside you will find, courses, live training calls, quick wins, shared automations and a helpful community of smart business owners and service providers just like you. Check it out here.

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Barry Moore

Entrepreneur, aviator and former eCommerce and technology executive, Barry Moore is the founder of TheActiveMarketer.com. When he isn't geeking out about how sales and marketing automation can help your business, you can find him in the surf or in an airplane.