Automation Split Testing With ActiveCampaign
ActiveCampaign recently announced a feature, called automation split testing (also known as A/B testing), which allows you to split test branches within an automation. In this post I will walk you through how to put those features in place and give you a few ideas on how to get started with automation split testing today. […]
How To Use Lead Scoring To Identify Your Most Engaged Subscribers
What is Lead Scoring? Lead scoring is a way of getting your marketing automation system to award ‘points’ based on some action your email list subscribers take, either when reading your emails or visiting your website. Lead Scoring is only available on the Plus and Enterprise Level Plans How To Use Lead Scoring To Identify Your Most Engaged Subscribers […]