Automation Split Testing With ActiveCampaign

ActiveCampaign recently announced a feature, called automation split testing (also known as A/B testing), which allows you to split test branches within an automation. In this post I will

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How To Use Lead Scoring To Identify Your Most Engaged Subscribers

What is Lead Scoring? Lead scoring is a way of getting your marketing automation system to award ‘points' based on some action your email list subscribers take, either

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