Once a customer has made a purchase from you a good onboarding sequence is crucial. It can do a number of key things for you and your customer such as; Head off buyers remorse Set the correct expectations Lower number of calls and emails to your support desk Help you customers avoid common pitfalls Help your […]
I had a question from an Academy member the other day about, spam laws and tracking subscriber information such as when they subscribed and the IP address they used when they signed up. While some other systems make this information readily and easily accessible, ActiveCampaign seems to make it a bit harder to find and […]
Podcast: Download (Duration: 37:29 — 30.2MB)
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With the number of nifty SaaS apps used in your business growing by the day, it becomes vitally important to be able to get those apps to hand off data and work together. Using tools like Zapier you can build marketing automation workflows from simple to as complex as you need. learn to collate and automate […]
Podcast: Download (Duration: 36:17 — 66.4MB)
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In this episode I welcome back long time friend of the show Chris L. Davis, formerly of LeadPages and now director of education at ActiveCampaign. Turn the light bulb on and start planning. #podcast #activecampaign Click To Tweet There are so many things you can do with your marketing automation, sometimes you just need to […]
Podcast: Download (Duration: 36:31 — 29.4MB)
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A lot of the folks I work with and talk to have trouble finding their voice when it comes to writing emails and landing page copy. So in episode 74 I talk to Chris Ducker about how to find your voice and build a personal brand Chris Ducker and I chat about finding your voice #podcast […]
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In episode 73, I talk sales tracking and conversion optimisation with Scott Desgrosseilliers, from Wicked Reports. I love Wicked’s tag line. “Half Your Marketing Is Wasted. Do You Know Which Half?” Wicked reports lets you track sales back to where they originated. No one’s gonna say, “Look at my .6% click rate,” but he made […]
In 2016 I had the opportunity to connect with some pretty switched on marketers. I thought I would ask them what they see coming as the online marketing trends for 2017. There are some very interesting answers below. Enjoy. In no particular order Chris Ducker – ChrisDucker.com 1) Live video. It’s going to change the […]
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In episode 72, I talk to Jake Hower from FuzedApp.com about some advanced ActiveCampaign integrations. A question that comes up a lot is “how do I tag or segment people based on how much of a video they have watched?” Jakes explains how to do that and how to do it the right way. Check out […]
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Episode 71 is a Tactical 20 episode all about the automation split testing feature recently released by ActiveCampaign Check out this tactical 20 episode on automation split testing #podcast #marketingautomation Click To Tweet For a full walkthrough on how to use automaton split testing check out this post Four Things To Run Split Tests On: Your […]
ActiveCampaign recently announced a feature, called automation split testing (also known as A/B testing), which allows you to split test branches within an automation. In this post I will walk you through how to put those features in place and give you a few ideas on how to get started with automation split testing today. […]