TAM 060: ActiveCampaign Deliverability With Jon Maldia
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In episode 60, I talk with head of ActiveCampaign deliverability Jon Maldia. We chat about email deliverability, the factors that go into it, what you can control what you can’t control and a few best practices. Ever wonder what goes into email deliverability? #podcast #emailmarketing Click To Tweet Email deliverability is a bit like like SEO, […]
TAM 058: Goals Feature In ActiveCampaign
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In episode 58, we cover the new Goals feature in ActiveCampaign. I chat with Kelly O’Connell the customer success manager at ActiveCampaign. Set and track goals on any automation in @ActiveCampaign #podcast #marketingautomation Click To Tweet As the name implies Goals allow you to specify a goal (or goals) for any Automation in ActiveCampaign. You can […]
TAM 057: Creating Online Courses With Thrive Themes
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Creating online courses is great for lead generation and revenue, but how do you get started? This week’s episode follows on from episode 56 where we talk about how you can create your own online courses with the Thrive Themes suite of products. Create your own mini course funnel #podcast #salesfunnels Click To Tweet Bullet Points We Chat […]
TAM 054: Sean Kaye – Sending Daily Emails
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In episode 54, I talk with Sean Kaye from CasualMarketer.com about the process of planning, executing and maintaining a daily email regime. So if you have ever thought about sending daily emails to your list, this is the episode for you. Thinking of sending daily emails? Listen to this first. #podcast #marketingautomation Click To Tweet Sean […]
TAM 052: Stephan Hovnanian – Advanced Lead Scoring Strategies
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In episode 52, I discuss some advanced lead scoring strategies. Lead scoring is one of the most underutilised features in ActiveCampaign, and other marketing automation platforms. Lead scoring is a great way for you to filter and identify your best prospects and program alerts to reach out and turn them into raving fans. Learn some killer […]
TAM 048: Wilco de Kreij – Facebook Lead Ads
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For episode 48, I chat with Wilco de Kreij of Connect Leads. Last year, Facebook launched their newest feature called Facebook Lead Ads. Facebook Lead Ads allow you to generate lead forms to gather user details like email address and contact information straight from Facebook, without the making the person type in their name and […]
TAM 046: Greg Merrilees – Designing For Results
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In Episode 46, Greg Merrilees – Director of Studio 1 Design, and I chat about how important design is to your business. We all know that design is the story that represents your brand. But aside from just being pretty to look at, how do you design for results? How do you get people to take that next action. […]
TAM 044: Chris Lang – Email Deliverability
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In episode 44, we chat with the email deliverability Jedi – Chris Lang. Chris Lang is an email delivery consultant and a fellow email marketer. Chris Lang lives and breathes email deliverability and here is here to bust some common myths and give us his Top 10 list for getting out of the gmail promotions […]
TAM 043: Tim Paige – Using Webinars For Lead Generation
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In episode 43, I chat with Tim Paige, host of ConversionCast. We talk about creating a sales funnel to get customers and leads into your business. Tim Paige explains how to get the most out of your webinar funnel #podcast #salesfunnels Click To Tweet Tune in, as he shares experience on organizing a successful Webinar and the conversion […]
TAM 041: Chris Davis – The Perfect Follow-Up Sequence
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For episode 41, I chat with the marketing automation stud muffin and head of marketing automation at LeadPages – Chris Davis. In episode 28, he shared his automation favorites, metrics you should track, and tools you should use. Want to learn the secret of the ‘ol single-double opt-in? #podcast #marketingautomation Click To Tweet This week, we talk about […]