This week's ‘Tactical 20' was sparked by a question from Stephen who is a student on our ActiveCampaign course. He was asking about ActiveCampaign site tracking. How to get it working and how to use it on your website.
ActiveCampaign site tracking allows you to get your website talking to ActiveCampaign so that you can start tracking which of your web pages your contacts visit and what topics they are interested in. This will allow us to tag people, and fire automations based on their interests and behaviour.
Let's walk through an example.
First you need to login to your ActiveCampaign dashboard and from the main menu click on ‘Apps.' You will then be taken to a page where you can enable site tracking for your website.
Click on the site tracking icon and you will be taken to a page where you can set up and copy your tracking code.
On the left of the screen, enter which domains you will be using your tracking code with. Then simply copy the tracking code and put it on to your website.
There are a number of was you can get the tracking code onto your website. If you are using WordPress, the easiest way is to use the ActiveCampaign WordPress plugin and enable ‘Site Tracking'. In addition, many WordPress themes come with areas for you to paste your tracking scripts (like Google Analytics code) into.
You could also use something like Google Tag Manager to manage the tracking codes on your website.
Once enabled, ActiveCampaign will start tracking the website behaviour of anybody on your list. You can find this information by viewing a Contact's profile page and clicking on ‘Site Tracking.'
You can use this viewing behaviour to tailor future communication with your users, to make sure you are getting the right message, to the right customer at the right time. You can tag them based on what they are interested in, giving them more of want they want and less of what they don't.
For example, we use “Topic” tags to track what topic people are interested in. Let's take a look at how that would work.
Let's say one of our major topics was information for ‘Startups'. I recently did an interview with Dan Norris who is a big startup guy. So I can reasonably assume that if somebody listens to that interview with Dan, they might be interested in more startup related information.
Let's walkthrough how we can use site tracking to tag someone as interested in startup information.
First, start a new automation, based on a web page visit.
Nominate which page visit will trigger the automation and that it only needs to happen once.
Then tag that person with a Topic tag for more Startup information.
Tag them with your “Topic” tag and away you go. You also notice that automations can start off multiple triggers, so we could add every other major ‘Startup' related page as a trigger to fire off this automation. That way if a person visits ANY of those pages they will get the tag.
There you go, the quick down and dirty on ActiveCampaign site tracking and how you can use it to customise messaging to your audience.
I'd love to hear what you are doing. So in the comment section below let me know how you are using site tracking in your automations.
- Enable site tracking in ActiveCampaign
- Copy and paste the ActiveCampaign site tracking to your website
- Or use WordPress Plugin or Google tag manager
- View site visits in a contact's record
- Trigger a sequence based on a page visit
If you would like to have a chat about how you could be using marketing automation to grow your business join us in the Automation Nation private Facebook group.
Links Mentioned In The Show
- ActiveCampaign course
- Dan Norris episode
- Tactical 20 – ACTION lists
- ActiveCampaign WordPress Plugin
- Google Tag Manager