Podcast: Download (Duration: 10:17 — 9.4MB)
Subscribe: Apple Podcasts | Spotify | RSS
We try a new format this week for episode 8. This week is a “Tactical 20” tip.
The “Tactical 20” format is all about a tip, technique or work around, that is short, sharp and you can implement in your business in 20 minutes or less.
This week we talk about a concept I call an ACTION list. An action list, is a technique I use to work around the limitations some other programs impose on ActiveCampaign via API integrations.
Some other programs that connect with ActiveCampaign via the API only allow you to specify a List for your contact to join. This limitation is more a poor implementation of the API than a limitation of ActiveCampaign.
Basically, you create an empty list to tag and process that inbound contact and then add them to your main list once they have been appropriately tagged and added to any automations.
Note: Some people have speculated that ‘unsubscribing' people from a list like this, might hurt your sender score or reputation because it is seen my ActiveCampaign as a customer initiated unsubscribe.
Straight from the CEO's mouth, well keyboard anyway.
Topics Covered
- Create an empty ACTION List
- The new contact gets subscribed to that ACTION list via the third party API
- An Automation fires based on that new subscription
- Tag the new contact as appropriate
- Perform any other actions you need to for that new contact
- Add them to your Main list
- Remove them from your ACTION list.
If you would like to have a chat about how you could be using marketing automation to grow your business or join us in the Automation Nation private Facebook group.
Links Mentioned In The Show
Listening options:
- Subscribe via iTunes
- On Stitcher Radio
- Go to the top of the page and use the on-site player.
