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Welcome to episode 80 of the podcast. In this episode of the podcast I welcome back long time friend of the show and marketing automation rock star Chris L. Davis from AutomationBridge.com

One of the most difficult things to do with marketing automation is get started. You see that blank screen, a blinking cursor and it all becomes just a little too hard. Consequently we either end up putting it off or worse yet making some half-hearted, unplanned and undocumented stab at it, only to have it break or blow up in our face later.

That is why this week's episode is dedicated to strategy and planning, we want to help you build something that will last.

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