Automation Archives - The Active Marketer
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How To Use Lead Scoring To Identify Your Most Engaged Subscribers

Lead Scoring

What is Lead Scoring? Lead scoring is a way of getting your marketing automation system to award ‘points’ based on some action your email list subscribers take, either when reading your emails or visiting your website. Lead Scoring is only available on the Plus and Enterprise Level Plans How To Use Lead Scoring To Identify Your Most Engaged Subscribers […]

TAM 050: Scott Gellatly – Automating Workflows With Podio

ActiveCampaign automating workflow Podio Barry Moore

In episode 50, I chat with Scott Gellatly of Scale My Empire. Scott specialises in Podio. With hundreds of business tools available today, it is really hard to find one tool to systemise all your workflow and projects in one place. Most of them are limited or restricted in what they can do how you can use them. That […]

TAM 047: The “Best Of” Automations For 2016

ActiveCampaign Automations Barry Moore

Well it is that time of year again, when everyone is making business plans for the coming year. Hopefully by now, you understand all the great benefits you can get with marketing automation. Put these marketing automation sequences to work in your business in 2016  #podcast #marketingautomation Click To Tweet But many people become overwhelmed by all […]

TAM 041: Chris Davis – The Perfect Follow-Up Sequence

Chris Davis ActiveCampaign LeadPages

For episode 41, I chat with the marketing automation stud muffin and head of marketing automation at LeadPages – Chris Davis. In episode 28, he shared his automation favorites, metrics you should track, and tools you should use. Want to learn the secret of the ‘ol single-double opt-in? #podcast #marketingautomation Click To Tweet This week, we talk about […]

TAM 030: Ezra Firestone – Post Purchase Follow Up

Ezra Firestone Post Purchase Follow Up ActiveCampaign

In episode 30, I chat with e-commerce rockstar Ezra Firestone. We talk about how to use marketing automation to convert pre-purchase subscribers into buyers and how to turn buyers into repeat customers. Find out how Ezra Firestone get a 50% reorder rate? #podcast #shopify Click To Tweet Ezra shares a killer post purchase follow-up automation that anybody […]

TAM 023: Dan Faggella – Turning Leads Into Customers

ActiveCampaign Barry Moore Dan Fagella

In episode 23, I chat with Dan Faggella from Dan is a long time automator and shares a wealth of experience building an automation pipeline that attract the right leads, and specialises in turning leads into customers. The best techniques for turning leads into customers with @danfaggella #podcast #marketingautomation #growthhacking @emailresponse Click To Tweet Listen in as […]

TAM 022: T20 – How To Stop An ActiveCampaign Automation From Ending


Episode 22 is another “Tactical 20” show. A quick, easy implementable, tip or technique you can put to work in your business in under 20 minutes. How to keep an ActiveCampaign automation from ending #podcast #marketingautomation Click To Tweet This week I share a tip from Darren Crawford, over at, on how to keep an ActiveCampaign […]

TAM 019: Ben Krueger – A Great Follow Up Sequence

ActiveCampaign follow up sequence Barry Moore

In episode 19, I welcome back Ben Krueger. Ben was my guest on episode 12, sharing his insight on how to use podcasting as the entry to your sales funnel. This is something he calls Cashflow Podcasting. Get the perfect follow up email sequence from@BenWKrueger #podcast #emailmarketing Click To Tweet This time Ben is here to […]

TAM 017: Jake Hower – 4 Key Automations For Any Business

Jake Hower - 4 Automation Sequences

In episode 17, we continue our series of practical automation sequences you can go away and implement in your business straight away. We welcome back Jake Hower from episode 7 to share 4 key automations every business should be using. @JakeHower 4 Key Automations For Any Business #podcast #marketingautomation Click To Tweet Jake shares the […]

TAM 015: John Logar – Rapid Cashflow Sequence

John Logar Barry Moore ActiveCampaign

In episode 15, we get John Logar back to share one of his favourite automation sequences, he calls it the “rapid cashflow sequence.” You can easily put this sequence to work in your business to make an offer and get sales. Use this email sequence for fast cashflow #podcast #emailmarketing #marketingautomation Click To Tweet This is […]